Merlot, Korea’s Premium Sports & Classic Dogwear Brand, Officially Launches in Hong Kong

Merlot, Korea’s Premium Sports & Classic Dogwear Brand, Officially Launches in Hong Kong

[Hong Kong, July 2025] — Merlot, the globally acclaimed dogwear brand from Korea, is proud to announce its official launch in Hong Kong this July. Since its founding in 2021 in Seoul, Merlot has achieved remarkable growth with annual sales doubling year over year, driven by its distinct approach to canine fashion: blending timeless style with everyday function.

Merlot redefines pet apparel through the lens of “Walking Culture” — a lifestyle philosophy that champions both aesthetic simplicity and high-performance design. The brand creates thoughtfully crafted pieces that prioritize comfort, practicality, and visual purity, aiming to elevate daily walks into shared style moments between pet owners and their dogs.

“We believe in designing what’s truly necessary for dogs and their humans — not just trendy, but functional, beautiful, and built to last,” says the Merlot design team.

One of Merlot’s most celebrated innovations is the Coore™ Cooling Series, engineered for high-performance comfort during summer outings:

- Coore™ Top: Featuring patented Coolever™ cooling fabric, this ultralight dog vest reduces surface temperature by up to -10°C. Designed with breathable mesh panels, UPF 40+ sun protection, and natural Citronella™ for 95% insect repellency, the Coore™ Top ensures safe, stylish summer walks.

- Coore™ M Suit: A full-body cooling suit combining seamless construction with stretchable fabric for optimal fit and mobility. With the same cooling, UV, and insect-protection properties, it’s ideal for dogs needing full coverage on hot days.

Inspired by the serene beauty of Jeju Island, each piece features original prints that connect nature, function, and fashion.

With its arrival in Hong Kong, Merlot brings a fresh take on premium petwear to one of Asia’s most style-forward pet communities.

For media inquiries, product information, or partnership opportunities, please contact:
📧 pawttons.global@gmail.com (Hong Kong Sole Distributor)
🌐 https://www.instagram.com/merlotstudio_hk/